According to the site, it came about because they "noticed that young professional women had a few things in common no matter where they lived or who they worked for:
- they all spent hours surfing the internet, either because long hours had thoroughly blurred the line between personal/home tasks or because there was significant downtime
- they all based their work wardrobes around Ann Taylor, Banana Republic, and J.Crew
- their problems were just a little bit different from the women the rest of American magazines were profiling -- they had plenty of money but no time; they had to deal with extremely onerous demands at the office, and they were generally expected to be on 24/7."
That sounds about right. I haven't fully explored the site yet, but some of the following posts are my favorite so far:
- 10 Things to Know About: Wearing Button-Down Shirts
- What to Wear to Work on the Weekend
- How to Wear Stockings (the comments' suggestions were helpful as I will be before two different circuit courts of appeals next week and need some new hose since I never wear them otherwise).
While I love Chloe, I will be back to Corporette for more conservative work attire ideas.