As a disclaimer, I bleed burnt orange. For example, as a baby, I had a longhorn onesie. I have probably been in front of the TV for the majority of UT games my entire life (even if all I remember was my dad yelling at the refs).
1. You have to have at least a basic understanding of football. I am not talking about having to know all the hand signals used by the refs or the height, weight, hometown, and middle name of each player on the team, but merely a working knowledge of how the game is played. The boyfriend of the girl sitting next to me had to explain what downs were and that after 3 of them, if the team doesn't get 10 yards, the other team gets the ball. Puh-lease. I am pretty sure my mom understands that concept (no offense, mom).
2. You cannot even think about bringing a book, newspaper, or have your cell phone out during the action. Someone sitting near us was texting almost the entire game. She was paying absolutely no attention to what was happening on the field. Even when the person she was with tried to get her engaged in the game, she was having none of it and continued texting away. That brings me to point 3 . . .
3. You have to appreciate either college football or UT athletics. The same texter mentioned in number 2 sent the following message: "OMG. These people are crazy. They are yelling." (Yes, I have no shame -- I read her text message.) Are you kidding me chick, you are in a stadium with over 100,000 longhorn fans at one of the biggest games of the season. You better believe we are yelling Texas Fight!
Perhaps if these requirements were met, it would give people who are actually fans of the game a better shot at getting tickets. It's a win-win, really. People who don't understand football, don't care about UT or college football, and who would rather read a book or text a long lost friend can do so in the privacy and quietness of their own home without all the crazy, longhorn fans around disturbing them.